Marketing strategy that gets built, launched, and actually works.
Fractional CMO. Messaging expert. Startup growth partner.
what we do
We help B2B SaaS companies clarify their positioning, build their GTM engine, and drive results—without bloated teams or vague plans.
“Let’s see where your growth is getting stuck”
You’re Trying to Grow - but Something’s Not Clicking
If you’re leading a B2B SaaS company, chances are you’ve hit one of these walls.
- Your positioning feels fuzzy or too generic
- Your messaging doesn’t resonate beyond your internal team
- You’re spending on marketing—but it’s not translating to revenue
- You don’t have a marketing leader who can think strategically and get things done
We help you close that gap – so your product, team, and market are finally in sync
Clear strategy. Scrappy execution. Real progress.
You don’t need a massive team or a huge budget to get results. You need focus, clarity, and marketing that actually ships.
We bring the firepower of a full marketing org—without the overhead. Whether you’re pre-Series A or scaling fast, Rippler helps you:
- Position smarter, not louder
- Craft messaging that does the heavy lifting
- Launch marketing that works with the team you already have
Prioritize what moves the needle—and skip what doesn’tLearn more
We work best with high-velocity SaaS teams.
You don’t need more noise. You need marketing that works.
Rippler is built for:
- Founders and CEOs scaling beyond founder-led growth <link to Founders page>
- Marketing leaders building their first demand engine <link to Marketing leaders page>
Investors and boards seeking GTM clarity pre- or post-funding <link to Investors page>
Flexible engagement models for wherever you are.
From full GTM ownership to strategic support, we adapt to your needs
- Fractional CMO: Leadership without the headcount
- SOW Projects: Clear scope, fast turnaround
- Advisory: Strategic support when you need it most
- Audits: Fast, objective insights to find what’s working—and what’s not
- Execution Projects: Messaging, campaigns, brand refreshes and more
CTA: How We Work →
We don’t just strategize. We execute.
Our work helps SaaS companies clarify, align, and grow.
“We brought Rippler in for clarity—and got much more. The messaging landed, the GTM aligned, and results followed.”
— CMO, Series A B2B SaaS
“Neha helped us tighten messaging and double qualified leads in 60 days”
CTA: See Projects & Results →
Experience
Let’s build marketing that actually moves the business forward.
Start with a free 20-minute consultation. No pressure, just clarity.
“No prep required. Just bring your biggest growth challenge”
Clients
%
Increase in Marketing ROI driven
Projects Completed
Neha Goel | CMO & Marketing Strategist
Neha is a transformational marketing executive and go-to-market leader with over 15 years of experience building, expanding, and accelerating growth for early-stage B2B startups.
Throughout her career, she’s focused heavily on revenue growth acceleration and brand value creation in the talent/HR tech, staffing, and procurement/spend management spaces, holding marketing leadership roles across multiple early-stage startups and across several exits. Neha’s also worked with several companies who are expanding their services businesses into a SaaS offering.
Her core strengths include rapidly pivoting strategies and making data-driven decisions, defining and refining categories and messaging, modernizing and transforming marketing organizations, and developing impactful teams that create value. Neha is a hands-on growth-focused leader with an equal love for both strategy and execution.
Neha is on multiple advisory boards and committees of companies in the Talent Tech, Blockchain, and Identity Management space, and is part of several communities aimed at improving opportunities for female executive leaders. She is passionate about projects that can ignite enthusiasm in team members and create simple and impactful messaging that elevates a company’s culture while boosting the bottom line. She loves to help innovative early-stage B2B tech startups grow and reach their revenue and business goals.
what makes us different
We understand that as companies enter the market with a killer solution, their needs are broad, unique, and involved. Whether it’s helping you build your marketing organization from the ground up or reorganizing your existing marketing group around new goals, we can help.
CEOs and investors need to know that their growth programs are run by executives who are proven, can be trusted, and have seen it before. That’s why firms in B2B SaaS trust Rippler Group to accelerate their growth and bring their company to the next level. We deliver marketing, revenue/growth leadership, and operations built for scale, creating measurable campaigns that lead to repeatable revenue and predictable pipeline. Our consulting services offer you answers to questions you didn’t even know you needed to be thinking about.
With the Rippler Group, you won’t see the same pre-packaged processes applied to different challenges. What you will see is a highly nimble, highly collaborative team that approaches marketing problems from every possible angle. And considers every possible medium. You’ll see insight and intuition that leads to unexpected solutions. Most importantly, you’ll see results.